[NEWS] Chrome will block advertisements that consume big device resources

Google is continuously working to optimize its Chrome browser. 

In particular, much attention is paid to marketing. For example, the Better Ads Standards general affords uniform necessities for creating banner commercials that would no longer annoy users and initiate them to apply advert blockers.

The subsequent step is to deal with resource-intensive advertisements. Such advertising is a totally small fraction, less than half of a percent of all advertising, but it does tremendous harm to customers, decreasing the autonomy of their gadgets and pulling up to a quarter of the advertising site visitors for themselves.

Google has set a framework, exceeding if you want to automatically cause ad blocking. So, in keeping with the new rules, in order now not to be blocked, advertising and marketing must use no extra than four MB of community data, and the duration of the decision to the processor have to now not exceed a minute or no extra than 15 seconds every half of minute. Otherwise, the user may be notified that the commercial has been blocked because of excessive use of resources.

Google expects to apply the new necessities in August.